The Impact of E-Commerce Growth on the Transformation of The Modern Global Economy
Keywords:
E-commerce, Online markets, Digital transformation, Global economyAbstract
The rapid expansion of e-commerce has emerged as a defining force reshaping the structure and functioning of the modern global economy. This study examines how the growth of digital marketplaces has transformed production, distribution, and consumption patterns across national and international boundaries. E-commerce has reduced transaction costs, expanded market access for small and medium enterprises, and intensified global competition by enabling firms to reach consumers beyond traditional geographical limitations. At the same time, it has stimulated innovation in logistics, digital payment systems, and data-driven marketing, thereby increasing operational efficiency and economic integration. The paper also explores how e-commerce influences employment structures, shifting labour demand towards technology-enabled services while challenging conventional retail and supply chain models. Furthermore, the increasing reliance on digital platforms has raised concerns related to market concentration, data privacy, and regulatory frameworks in the global economy. By analysing these interconnected dimensions, the study highlights how e-commerce is not merely a distribution channel but a transformative economic force redefining global trade, competitiveness, and development in the twenty-first century.
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