Consumer Trust in Online Transactions within Digital Commerce Environments
Keywords:
Consumer trust, Online transactions, E-commerce security, Purchase intention, Consumer satisfaction, Spending behaviorAbstract
This paper investigates the significance of consumer trust in online transactions by integrating insights from previous academic research and publicly accessible industry and market surveys. Utilizing secondary data derived from recent global surveys and studies, we evaluate the relationship between trust and factors such as consumer satisfaction, purchase intentions, and spending behavior. The results indicate that increased trust considerably enhances the willingness to make online purchases and overall spending, while elements like security, return policies, website quality, and social proof are identified as crucial precursors to trust. Following the analysis, we discuss the implications for stakeholders in e-commerce and highlight potential areas for future research.
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