Bagh Print, a beautiful fusion of traditional block printing and natural dyes, celebrate the heritage of Indian craftsmanship

Abstract

Bagh print, a traditional Indian hand-block printing technique, originates from the village of Bagh in Madhya Pradesh. Known for its intricate geometric and floral motifs, Bagh printing utilizes natural dyes and mineral-rich waters, which give the fabric its distinct look and durability. This craft, passed down through generations, holds cultural significance, representing the heritage and identity of the local artisan communities, particularly the Khatri family, who have preserved and perfected this technique. This paper explores the history, techniques, and cultural relevance of Bagh print, examining its evolution in response to modern trends and challenges. Additionally, it analyzes the socio-economic impact of Bagh printing on artisans’ livelihoods, and the market dynamics that affect its demand in contemporary fashion. In recent years, there has been a renewed interest in traditional crafts, and Bagh print has seen a resurgence as consumers increasingly seek sustainable, handmade textiles. However, issues like the high cost of natural dyes, competition from machine-made imitations, and limited market access continue to affect the growth potential of Bagh printing. The study concludes with an analysis of efforts to preserve and promote Bagh print in a sustainable and economically viable way, highlighting the importance of artisan support programs, fair trade practices, and consumer education. Through this, Bagh print has the potential not only to survive but to thrive, connecting traditional craftsmanship with the global fashion landscape.