The Impact of Artificial Intelligence and Sustainable Practices on Fashion Industry Startups in India
DOI:
https://doi.org/10.64882/ijrt.v14.iS2.1173Keywords:
Artificial Intelligence (AI), Sustainable Practices, Augmented Reality, Entrepreneur, Startups, Fashion IndustryAbstract
In the sphere of entrepreneurship, the young generations of leaders are coming forward with new perspectives and innovative ideas. The fashion industry is tremendously going through significant transformation that is driven by the emergence of innovative startups. These new startups are challenging traditional business model technology to change and fulfil the evolving demands of consumers. The latest major trends include the use of artificial intelligence (AI) for personalized shopping experiences, sustainable practices to focus environmental concerns, and the involvement of augmented reality (AR) to enhance customer engagement. The international Startups like Heuritech, which uses AI technology to understand and analyze the latest trends of fashion, and Dopple, which provides personalized subscription of the children’s clothing, shows the shift of the fashion industry towards customization and sustainability. In India Reliance Retail- Azorte uses the digital technology along with the AI to provide its customer advantage of personalized shopping experience. With the growth of these startups, new standards for the industry are being set up. Also, the Fashion industry commerce is being redefined. The future of fashion now depends upon these agile and innovative companies, which are poised to lead the way in creating a more dynamic, inclusive, and eco-friendly fashion landscape. This descriptive and exploratory study provides valuable insights of Artificial Intelligence and sustainable practices in the startups in the fashion industry.
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