Artificial Intelligence Is Transforming E-Commerce
Keywords:
Artificial Intelligence, E-Commerce Transformation, Personalized Recommendation Systems, Predictive Analytics, Intelligent Customer ExperienceAbstract
This paper investigates the ways in which artificial intelligence (AI) is reshaping e-commerce by analyzing secondary literature and integrating industry reports along with peer-reviewed studies. The research focuses on three primary aspects: (1) customer experience and personalization, (2) operational efficiency (including inventory, pricing, and supply chain), and (3) risk and fraud management. A straightforward analysis of secondary data employs published market statistics and survey results to assess economic impacts and trends in adoption. The literature review emphasizes theoretical frameworks and significant findings from credible sources. The paper concludes by discussing practical implications for e-commerce managers and offering recommendations for future research. All references are secondary and formatted according to APA guidelines.
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