An Analysis of Consumer Purchasing Behavior Regarding Millet Products
DOI:
https://doi.org/10.64882/ijrt.v14.i2.1425Keywords:
Millets, Consumer Purchasing Behavior, Health Awareness, Purchase Intention, Sustainable Food Consumption.Abstract
Millets are gaining significant attention as nutritious, sustainable, and climate-resilient food grains. This study analyzes consumer purchasing behavior regarding millet products by examining factors such as health awareness, product quality, price sensitivity, availability, taste preferences, and promotional influences. The research aims to understand the key determinants affecting consumers’ purchase decisions and their willingness to adopt millet-based foods in their daily diets. Data collected from consumers reveal that increasing awareness of the nutritional benefits of millets positively influences purchasing intentions. However, challenges such as limited availability, higher prices, and lack of product knowledge continue to affect market penetration. The findings provide valuable insights for policymakers, producers, and marketers to develop effective strategies for promoting millet consumption and expanding the millet products market
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https://www.thehindubusinessline.com/markets/commodities/as-millets-turnfood-of- choice-in-cities-traders-reap-arich-harvest/article26053749.ece
https://leisaindia.org/return-of-theforgotten-crop-brown-top-millet
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