Bloom Scrolling and Sustainable Digital Well-Being: An Emerging Perspective
DOI:
https://doi.org/10.64882/ijrt.v14.iS1.1038Keywords:
Bloom Scrolling, Digital Well-Being, Sustainable Online Behaviour, Positive Content Consumption, Digital Sustainability, Media EthicsAbstract
Digital transformation has rapidly shifted the ways in which online content is consumed, raising serious mental health, emotional resilience, and long-term digital well-being concerns. The pervasiveness of doom scrolling, or excessive exposure to negative and distressing online content, has increasingly been linked to anxiety, stress, and unsustainable digital behaviors. In contrast, bloom scrolling represents an alternative mode of digital consumption that foregrounds intentional engagement with positive, meaningful, and constructive content. This paper positions bloom scrolling as an emergent perspective for fostering sustainable digital well-being in the contemporary digital ecosystem.
The paper shows how bloom scrolling can act to improve emotional balance, increase cognitive engagement, and enable healthier patterns of digital engagement. It also reflects on the role of the digital platforms, content creators, and policy frameworks in building environments supportive of positive digital experiences without sacrificing user agency or interaction.
This study contributes to the growing discussion of digital sustainability by placing bloom scrolling as an active behavioral approach that can help reduce the negative effects of negative content exposure. Bloom scrolling allows considerations of well-being in digital consumption to create a path towards more ethical, resilient, and sustainable online ecosystems. This paper concludes by highlighting some of the important managerial, educative, and policy implications, and stresses the need for a multi-stakeholder approach in order to integrate positive digital behaviors into practice and ensure sustainable long-term digital well-being.
References
Alter, A. (2017). Irresistible: The rise of addictive technology and the business of keeping us hooked. Penguin Press.
Asif, S., Pal, R., Dubey, V., Kumari, P., & Shrivastava, S. (2024). Internet of Things (IoT) Integration with 5G and 6G Wireless Technologies. In Advanced IoT Technologies and Applications in the Industry 4.0 Digital Economy (pp. 309-327). CRC Press.
Boursier, V., Gioia, F., & Griffiths, M. D. (2021). Do doomscrolling and emotional overload relate to mental health outcomes? Journal of Psychiatric Research
Dubey, V., Singh, S., Kumari, P., Patel, K., Jahan, T., & Dubey, S. (2026). AI-Driven Business Systems: Pioneering Innovation and Transformation. In Integrating AI and Machine Learning into Business and Management Education (pp. 297-332). IGI Global Scientific Publishing.
Floridi, L., Cowls, J., Beltrametti, M., et al. (2018). AI4People—An ethical framework for a good AI society. Minds and Machines, 28(4), 689–707. https://doi.org/10.1007/s11023-018-9482-5
Gao, J., Zheng, P., Jia, Y., et al. (2020). Mental health problems and social media exposure during COVID-19 outbreak. PLOS ONE, 15(4), e0231924. https://doi.org/10.1371/journal.pone.0231924
Kumari, P., Dubey, V., Jain, M., & Mishra, G. R. (2022, July). Machine learning-based model for predicting failure of physical machines in cloud computing. In International Conference on Flexible Electronics for Electric Vehicles (pp. 413-422). Singapore: Springer Nature Singapore.
Kuss, D. J., & Griffiths, M. D. (2017). Social networking sites and addiction: Ten lessons learned. International Journal of Environmental Research and Public Health, 14(3), 311. https://doi.org/10.3390/ijerph14030311
Montag, C., & Diefenbach, S. (2018). Towards homo digitalis: Important research issues for psychology and the neurosciences at the dawn of the Internet of Things and digital society. Sustainability, 10(2), 415. https://doi.org/10.3390/su10020415
Rai, P., Jaiswal, R., Singh, P., & Singh, A. K. (2024). Trends and Prospects for Artificial Intelligence in Business and Economics Research. International Journal of Innovations in Science, Engineering And Management, 341-344
Rai, P., Jaiswal, R., Singh, P., & Singh, A. K. (2024). Trends and Prospects for Artificial Intelligence in Business and Economics Research. International Journal of Innovations in Science, Engineering And Management, 341-344.
Twenge, J. M. (2019). More time on technology, less happiness? Associations between digital-media use and psychological well-being. Current Directions in Psychological Science, 28(4), 372–379. https://doi.org/10.1177/0963721419838244
Verduyn, P., Ybarra, O., Résibois, M., Jonides, J., & Kross, E. (2017). Do social network sites enhance or undermine subjective well-being? Social Issues and Policy Review, 11(1), 274–302. https://doi.org/10.1111/sipr.12033
Yadav, Aditya Singh, Prof. (Dr.) Tulika Saxena, Dr. Amit Kumar Singh, Dr. Sharmila Singh, Dr. Ashok Kumar, and Shivangi Yadav. 2025. “Examining The Role Of Institutional Culture & Power Dynamics In Restrictive Policies And Student Disempowerment In Indian Colleges”. Metallurgical and Materials Engineering, May, 127-35.
Zuboff, S. (2019). The age of surveillance capitalism. PublicAffairs.
Downloads
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
