Video Text Detection and Recognition for Marketing using Deep Learning Technique

Authors

  • Mohammad Adil ullah Hashmi

Keywords:

Video Text Detection, Recognition, Transferred Convolutional Neural Network, Fuzzy c-means Clustering.

Abstract

Marketing analytics is the practice of managing and studying metrics data in order to determine the return on investment (ROI) of marketing efforts such as calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. By tracking and reporting on business performance data, diagnostic metrics, and leading indicator metrics, marketers are able to provide answers to the analytics questions that are most vital to their stakeholders. In this paper, we propose a novel method that transfers deep convolutional neural networks for detecting and recognizing video text. We partition the candidate text regions into candidate text lines by projection analysis using two alternative methods. We develop a novel fuzzy c-means clustering-based separation algorithm to obtain a clean text layer from complex backgrounds so that the text is correctly recognized by commercial optical character recognition software. The proposed method is robust and demonstrates good performance on video text detection and recognition, which was evaluated on three publicly available test datasets and on a high-resolution test dataset constructed by the authors.

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How to Cite

Mohammad Adil ullah Hashmi. (2023). Video Text Detection and Recognition for Marketing using Deep Learning Technique. International Journal of Research & Technology, 11(3), 93–97. Retrieved from https://ijrt.org/j/article/view/694

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