Environment Consciousness and Its Impact on Consumer Awareness of Green Cosmetics Products
DOI:
https://doi.org/10.64882/ijrt.v14.i3.1603Keywords:
Environmental Consciousness, Green Cosmetic Products, Consumer AwarenessAbstract
The growing concerns over environmental degradation have amplified environmental consciousness among consumers, significantly influencing their purchasing decisions. This paper examines the relationship between environmental consciousness and consumer awareness of green cosmetic products in the context of Jaipur. It explores how consumers' understanding of environmental issues, such as pollution, resource conservation, and sustainability, shapes their preference for eco-friendly and sustainable cosmetic products. Findings shows that The study highlights the significant role of environmental consciousness, demographic factors, and challenges in influencing consumer awareness and adoption of green cosmetic products in Jaipur, emphasizing the need for targeted strategies to promote sustainable consumption.
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