Field Survey Report on Organised and Unorganised Markets (A Comparative & Case Study of Phoenix United Mall & Mangal Bazaar, Lucknow)
DOI:
https://doi.org/10.64882/ijrt.v14.iS1.1058Keywords:
Organised Markets, Unorganised Markets, affordability, flexibility, strong customer-seller interactionAbstract
This field survey report presents a comparative and case-based study of two contrasting retail environments—Phoenix United Mall, representing the organised retail sector, and Mangal Bazaar, representing the unorganised market system. The study was conducted through direct field visits, observation, and interaction with customers and sellers to understand how both markets function in real-life conditions. Primary data were collected from 20 customers and 10 sellers from each market using random and convenience sampling methods, along with on-site notes and informal interviews. The survey examined key aspects such as market structure, customer behaviour, pricing systems, seller experiences, infrastructure, and service facilities. The findings show that Phoenix United Mall offers a planned layout, standardised pricing, modern amenities, and a comfortable shopping environment, attracting mainly middle- and high-income consumers. In contrast, Mangal Bazaar operates in an open, unplanned setting with flexible pricing, heavy bargaining, minimal facilities, and strong personal interaction between buyers and sellers, catering mainly to budget-conscious customers. The study reveals that while organised markets provide convenience, quality, and security, unorganised markets offer affordability, flexibility, and accessibility. Both systems play a vital role in meeting the diverse needs of consumers and together form an essential part of the city’s retail ecosystem. The report highlights that neither system can fully replace the other, as both serve different segments of society and complement each other in the overall market structure.
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