The Impact of Ineffective Marketing Strategies on Consumer Perception and Buying Behavior

Abstract

This research paper explains how poorly planned or poorly executed marketing strategies can negatively affect how consumers see a brand and how they behave when making purchase decisions. It reviews different types of ineffective marketing — such as misleading ads, cultural mistakes, bad targeting, irrelevant messaging, pricing errors, and negative publicity — and shows how these mistakes damage trust, reduce interest, and push consumers toward competing brands. The paper brings together findings from research studies and real-world cases and presents a clear framework for understanding why ineffective marketing causes these reactions. It also offers practical recommendations for companies, emphasizing transparency, cultural awareness, proper audience targeting, and careful reputation management.