Impact Of Mobile Advertising on Young Consumers
Keywords:
Mobile advertising, young consumers, brand recall, purchase intention, personalization, privacy concernsAbstract
Today, most young people spend a lot of time on their smartphones, so companies use mobile ads to reach them. This study looks at how mobile advertising affects young consumers—whether it helps them remember brands, trust them, or decide to buy something. Using already available information from reports and past studies, the research shows that young people respond better to ads that are useful, interesting, and personalized. However, when ads feel annoyed or invade their privacy, they ignore them. The study suggests that mobile ads work well only when done carefully and respectfully.
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