Beyond Tradition: Navigating the Marketplaces of Rural India for Hand Block Print Fabrics in Madhya Pradesh, Gujarat, and Rajasthan
Keywords:
Hand block printing, Rural marketplaces, Market dynamics, Madhya Pradesh, Gujarat, Rajasthan, Cultural heritage, Sustainable economy, Textile tradition.Abstract
This paper examines the contemporary market dynamics of hand-block print fabrics within the rural marketplaces of Madhya Pradesh, Gujarat, and Rajasthan—regions historically renowned for their rich textile traditions. Employing a qualitative research framework, the study delves into the experiential narratives of artisans, discerns consumer behaviour through surveys, and analyses market trends to illuminate the intricate challenges and burgeoning opportunities that hand-block printing encounters in the present-day marketplace. The insights garnered reveal a complex interplay between sustaining traditional craftsmanship and navigating the economic tides of modernity. This paper contributes to the discourse on traditional crafts by shedding light on potential sustainable financial models that can aid in preserving cultural heritage while adapting to the evolving demands of global markets. In doing so, it underscores the need for strategies that support artisans in rural India, ensuring that the legacy of handblock print fabrics continues to flourish.
References
Bryman, A. (2006). Integrating quantitative and qualitative research: how is it done? Qualitative Research, 6(1), 97-113. Link
Burnard, P. (1991). A method of analysing interview transcripts in qualitative research. Nurse Education Today, 11(6), 461-466. Link
Chartrand, H. H. (1989). The crafts in the post-modern economy. Journal of Design History, 2(2-3), 93-105. Link
Chouhan, K. (2019). Historical View on Block Printing Technique and its Used in Bagh Print. International Journal of History and Cultural Studies. Link
Chutia, L. J., & Sarma, M. K. (2016). Commercialisation of Traditional Crafts of South and South East Asia: A Conceptual Model based on Review of Literature. IIM Kozhikode Society & Management Review, 5, 107-119. Link
DiCicco-Bloom, B., & Crabtree, B. F. (2006). The qualitative research interview. Medical Education, 40. Link
Gummesson, E. (2005). Qualitative research in marketing. European Journal of Marketing, 39. Link
Jin, L. (2022). Research on the Integration of Traditional Arts and Crafts into the Design of Modern Cultural and Creative Products. Advances in Social Science, Education and Humanities Research. Link
Kamble, R., Pandit, S., & Sahu, A. (2022). Occupational ergonomic assessment of MSDs among the artisans working in the Bagh hand block printing industry in Madhya Pradesh, India. International Journal of Occupational Safety and Ergonomics. Link
Medley, M. D. (2001). Using qualitative research software for CS education research. Link
Mogra, D. (2015). Invisibleness of traditional hand block printing in historical Mewar's capital: Ayad. International Journal of Home Economics. Link
Noworol, C., Bondyra, K., & Dziekanowska, M. (2022). Crafts: Between Archetype and Marketing. Journal for Perspectives of Economic Political and Social Integration. Link
Pandey, A. (2022). Some Iconic Textile Craft of Hand Block Prints in India. International Journal of Research -GRANTHAALAYAH. Link
Tokas, S., Mittal, V., Agarwal, S., Mohan, D., Mistry, J., & Mohan, T. (2022). Tracing the journey of a craft from ‘Embeddedness’ to ‘Commercialisation’: A case of hand block printing from the Jaipur Region. Asian Ethnicity. Link
Yue-don, Z. (2010). Difficulties in Developing of Traditional Arts and Crafts and Countermeasures. Journal of Wuhu Vocational Institute of Technology.
Downloads
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
