Strategic Leadership Practices in FMCG Enterprises an Analytical Comparison of Amul and ITC
Keywords:
Strategic leadership, FMCG sector, Amul, ITC, cooperative model, corporate governance, sustainability, innovationAbstract
This study examines strategic leadership practices in the Indian FMCG sector through a comparative analysis of Amul and ITC, representing cooperative and corporate organisational models respectively. The research is based on secondary data drawn from academic literature, company reports, and industry sources, employing a qualitative and analytical approach. The study evaluates key leadership dimensions, including decision-making, innovation, stakeholder engagement, and sustainability orientation. The findings indicate that Amul’s participative and decentralised leadership fosters supply chain integration and rural empowerment, while ITC’s professional and innovation-driven leadership supports diversification and long-term value creation. The comparison highlights that leadership effectiveness is context-dependent, shaped by organisational structure and strategic priorities. The study contributes to the understanding of how diverse leadership models can achieve sustainable growth and competitive advantage within the FMCG sector.
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