Customer Satisfaction Analysis Utilizing Recent Artificial Intelligence Technology Platforms in E-commerce
DOI:
https://doi.org/10.64882/ijrt.v14.iS1.1116Keywords:
Marketing, technology, AI, data analysis, customer satisfaction, e-commerceAbstract
Artificial intelligence (AI) enhances customer-cantered markets by improving interaction with online retailing through the automation of shopping activities. Artificial intelligence (AI) has played a crucial role in enhancing the retail industry. In this paper, we have combined the various benefits that customers have perceived during their shopping experience with AI-enabled online retailers. Different companies are being selected and analysed for how they formulate their strategies to satisfy their customers.
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