An insight into Consumer Inclination towards Quick Commerce Industry - A comparative Analysis between Zepto and Blinkit
DOI:
https://doi.org/10.64882/ijrt.v14.iS1.961Keywords:
Quick Commerce Industry, Consumer Attitude, Consumer BehaviourAbstract
India is a country where retailer, shopkeeper reference plays a vital role. But in recent times the adoption rate of quick commerce industry has increased drastically which led to sales decline of physical retail stores in Delhi NCR. In Q-commerce industry, Blinkit and zepto have emerged as a dominants player with Swiggy, InstaMart and others. The study is done for purpose to review the Consumer current pattern of buying groceries and other household items, reviewing their attitude and preferences towards quick commerce Industry. A well-structured questionnaire was designed and formulated to collect data of consumer’s pattern. This result will help quick commerce industry players and other traditional players for framing their mission, vision, objectives and policies. An in-depth knowledge is been collected from articles on consumer behaviour, Quick commerce Industry adaptation and consumer attitude through google scholar and other online modes. Quick commerce Industry was only chosen for study and area of Delhi/NCR was selected to collect the responses.
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