Reinventing Human Resource Management: A Multidisciplinary Investigation of Artificial Intelligence and Its Contribution to Commerce and Beyond
DOI:
https://doi.org/10.64882/ijrt.v13.iS4.826Keywords:
Artificial Intelligence, Human Resource Management, Commerce, Recruitment Workforce Analytics, Automation, Organizational Efficiency, Socio-Economic ImpactAbstract
The rapid advancement of Artificial Intelligence (AI) has transformed the global economic landscape, ushering in new possibilities within commerce, business administration, and human resource management (HRM). This multidisciplinary research paper examines the expanding role of AI in HR, assessing its impact on recruitment, performance evaluation, employee engagement, training, and retention. The study further investigates the socio-economic implications of AI adoption across service sectors and its significance in shaping organizational efficiency and workforce development. A comprehensive Review of Literature (ROL) from 2021 to 2025 traces the evolution of AI-enabled HR practices. Using theoretical analysis and empirical insights from secondary studies, the paper presents clear objectives, hypotheses, findings, and implications for organizations operating in competitive environments. Results indicate that AI has significantly enhanced HR accuracy, decision-making, and strategic alignment with organizational goals, while simultaneously introducing challenges related to ethics, privacy, bias, and workforce displacement. The study concludes that AI, when integrated responsibly, can redefine HR as a strategic partner in commerce and contribute meaningfully to socio-economic progress.
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