Artificial Intelligence in Television Production
DOI:
https://doi.org/10.64882/ijrt.v13.i4.815Keywords:
Artificial Intelligence, Television Production, Broadcast Workflows, Automated Post-Production, Creative Augmentation, Media TechnologyAbstract
Within the framework of this research, the position of Artificial Intelligence and its significance in television productions were investigated focusing specifically on utilizing it in the process of pre-production, production, and post-production. The research design adopted a qualitative approach and a descriptive research design, as it relied solely on secondary data sources to gather the necessary information on the topic of the topic, using peer-reviewed scholarly sources, industry reports and policy documents published between 2014 and 2025. Thematic analysis method served to determine the repeated patterns of AI-driven applications, functional outcomes, workforce changes, and ethical issues in the processes of television production. The review found out that AI was the most used in pre-production planning and post-production cycles, with automation and predictive analytics and intelligent editing tools making significant contributions to both decreased production schedules and increased operational efficiency. Although AI was mainly a supportive tool that enhanced the creative decision-making process in addition to the human creativity, its introduction altered the role of professions and increased the reskilling and technological flexibility. The paper also pointed out new ethical issues of a data governance, transparency, and creative autonomy suggesting the lack of technological progress and regulatory readiness.
References
Anantrasirichai, N., & Bull, D. (2022). Artificial intelligence in the creative industries: a review. Artificial intelligence review, 55(1), 589-656. https://doi.org/10.1007/s10462-021-10039-7
Bazán-Gil, V. (2023). Artificial Intelligence Applications in Media Archives. Profesional De La Información, 32(5). https://doi.org/10.3145/epi.2023.sep.17
Chan-Olmsted, S. M. (2019). A review of artificial intelligence adoptions in the media industry. International journal on media management, 21(3-4), 193-215. https://doi.org/10.1080/14241277.2019.1695619
Fieiras-Ceide, C., Vaz-Álvarez, M., & Túñez-López, M. (2022). Artificial intelligence strategies in European public broadcasters: Uses, forecasts and future challenges. Profesional de la información, 31(5). https://doi.org/10.3145/epi.2022.sep.18
Gagiu, D. G., Sendrescu, G. D., Petcu, F. L., Cismaru, S. I., & Dumitrascu, R. G. (2025). TV production application based on Artificial Intelligence specific algorithms. Annals of the University of Craiova-Mathematics and Computer Science Series, 52(1), 272-287. https://doi.org/10.52846/ami.v52i1.2118
Han, J., & Shao, L. (2022). Study film and television postproduction and innovation strategy based on an artificial intelligence algorithm. Mobile Information Systems, 2022(1), 3084493. https://doi.org/10.1155/2022/3084493
Lan, X., & Chen, H. (2023). Simulation analysis of production scheduling algorithm for intelligent manufacturing cell based on artificial intelligence technology. Soft Computing-A Fusion of Foundations, Methodologies & Applications, 27(9). DOI 10.1007/s00500-023-08074-3
Li, Y. (2021). Film and TV animation production based on artificial intelligence AlphaGd. Mobile Information Systems, 2021(1), 1104248. https://doi.org/10.1155/2021/1104248
Munoriyarwa, A., Chiumbu, S., & Motsaathebe, G. (2023). Artificial intelligence practices in everyday news production: The case of South Africa’s mainstream newsrooms. Journalism Practice, 17(7), 1374-1392. https://doi.org/10.1080/17512786.2021.1984976
Reddy, V. S., Kathiravan, M., & Reddy, V. L. (2024). Revolutionizing animation: unleashing the power of artificial intelligence for cutting-edge visual effects in films. Soft Computing-A Fusion of Foundations, Methodologies & Applications, 28(1). DOI: 10.1007/s00500-023-09448-3
Shen, Y., & Yu, F. (2021). The influence of artificial intelligence on art design in the digital age. Scientific programming, 2021(1), 4838957. https://doi.org/10.1155/2021/4838957
Sirer, E. (2025). Television Broadcasting Shaped by Artificial Intelligence. In Innovative Applications and Changing Framework in Digital Broadcasting (pp. 435-454). IGI Global Scientific Publishing. DOI: 10.4018/979-8-3373-1957-5
Sun, P. (2024, July). Digital Optimization of Film and Television in the Era of Artificial Intelligence. In 2024 IEEE 3rd World Conference on Applied Intelligence and Computing (AIC) (pp. 558-562). IEEE. https://doi.org/10.1109/AIC61668.2024.10730806
Wang, X., Liu, C., & Qi, Y. (2021). Research on new media content production based on artificial intelligence technology. In Journal of Physics: Conference Series (Vol. 1757, No. 1, p. 012062). IOP Publishing. DOI 10.1088/1742-6596/1757/1/012062
Xu, Z., & Xie, B. (2025). The application of artificial intelligence in film and television script creation. Discover Artificial Intelligence. https://doi.org/10.1007/s44163-025-00741-8
Downloads
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
