Artificial Intelligence and the Evolution of Modern Marketing Strategies
Keywords:
Artificial Intelligence, Digital Marketing, Machine Learning, Predictive Analytics, Customer Personalization, Marketing AutomationAbstract
One of the most significant factors changing contemporary marketing is artificial intelligence. Machine learning, predictive analytics, language models, automation tools, and recommendation systems are being used by businesses in a variety of industries to better understand their clients and provide tailored experiences. This study uses secondary data gathered from academic publications, industry reports, and journals to assess how AI affects marketing tactics. Three aspects are examined in the study: future consequences, marketing process transformation, and the use of AI in marketing. The results indicate that AI enhances decision-making, consumer engagement, targeting accuracy, and content optimization; yet, issues with data privacy, algorithmic bias, adoption costs, and necessary labor skills still exist.
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