Transforming Financial Decision-Making through Artificial Intelligence: Current Impact and Future Prospects

Authors

  • Swati Bhaiyya, Dr. Deepa Joshi

Keywords:

Artificial intelligence, customer service, machine learning, Fin tech, algorithmic trading, Finance

Abstract

This is an academic research study that explores the wide-spreading nature of Artificial Intelligence (AI) in the financial industry and attempts to analyse in detail the diverse effects it has on the practice of the industry. The investigation questions the concept of AI applications, their disruptive impact on the functioning processes, decision-making models, and the overall direction of financial markets. The main objective is to dismantle the various forms of the AI that are used in the financial sector, including risk management and fraud detection, as well as algorithmic trading, and customer service. Through careful interrogation of particular cases of application and usage, the research attempts to provide a clear understanding of how the AI technologies are redesigning the conventional practices and improving the functionality of financial organizations.

Moreover, the paper challenges the complex position of AI in making judgments in the financial sector. This will involve a critical analysis of its role in the risk assessment, the strategy of investment setting, and credit scoring systems. This analysis aims at defining AI role in decision making procedures as it sheds light on the advantages of integrating advanced technologies in established financial systems. Besides, the study is also a projection, evaluating the future development of AI in the sector. Presumably forecasting the technological trends, regulations, and possible stumbling blocks, the work suggests an idea of the way AI will develop and shape the world of finance in the future.

On the whole, the study provides a comprehensive and insightful examination of how artificial intelligence is challenging finance and provides insightful insights to the representatives of this industry, policymakers, and stakeholders operating in the sensitive field of the intersection of artificial intelligence and financial services.

References

Bohnsack, R., Pinkwart, A., & Pitschke, F. (2021). Artificial Intelligence in Finance: A Review of the State of Research. Journal of Business Research, 135, 346-362.

Chen, L., Da, Z., & Lin, T. (2020). Artificial Intelligence and Finance: A Bibliometric Review. International Journal of Financial Engineering, 7(02), 2050008.

Kim, D., & Kang, J. (2019). Artificial Intelligence in Finance: Current Applications and Future Perspectives. Journal of Financial Services Research, 55(2), 187-203.

Lee, S. H., Yoon, S., & Kang, J. (2018). Artificial Intelligence in Finance: A Survey. Expert Systems with Applications, 109, 1-20.

Zhang, H., Liu, Y., & Shi, L. (2021). The Applications of Artificial Intelligence in Finance: A Literature Review. IEEE Access, 9, 100169-100181.

How to Cite

Swati Bhaiyya, Dr. Deepa Joshi. (2026). Transforming Financial Decision-Making through Artificial Intelligence: Current Impact and Future Prospects. International Journal of Research & Technology, 14(S2), 96–102. Retrieved from https://ijrt.org/j/article/view/1216

Issue

Section

Original Research Articles

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