The Role of Advertising in Shaping Consumer Buying Behaviour
DOI:
https://doi.org/10.64882/ijrt.v14.iS1.1047Keywords:
Marketing, Purchase Behavior, Consumer Purchasing BehaviorAbstract
Advertising serves as a communication technique aimed at informing and convincing consumers to purchase a product or assistance. The success of companies and marketers relies on it, making it an essential element. Advertising is a marketing technique where the advertiser compensates to have their product or service displayed to, a target audience can manifest as traditional media such as television, print newspapers, and radio advertisements, or modern platforms such as websites, blogs, and SMS. In the market, buyers. Demand is influenced by the range of products offered and their appeal to specific consumers. Knowledge of a product's presence influences the chances that consumers will purchase it. A person's preference the flavour of a product can also be affected by psychological and environmental factors. Both the Flavors we enjoy and the things we cherish evolve over time. In this manner, advertisements can affect the preferences of customers and ultimately their buying choices.
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