Review on Analysis of Determinates of Scaling, Growth and stability of Startups in India
Keywords:
Indian Startups, Startups Innovations, Challenges and Issues, Digital Marketing, Social Media MarketingAbstract
Startups play a vital role in economic development, innovation generation, and employment creation in emerging economies. In India, the rapid expansion of entrepreneurial ventures under initiatives such as Startup India has significantly transformed the business ecosystem. This review paper aims to determine the key factors influencing the scaling growth and long-term stability of startups in India. The study critically examines financial accessibility, government policies, market dynamics, technological adoption, leadership strategies, and investment patterns affecting startup performance. It also analyzes common challenges such as funding gaps, regulatory constraints, high competition, and sustainability risks. By synthesizing existing literature, policy reports, and empirical studies, this review identifies growth drivers and stability determinants that contribute to startup success. The findings provide strategic insights for policymakers, investors, and entrepreneurs to enhance sustainable development and strengthen India’s startup ecosystem.
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