Implementing Green Supply Chain Strategies for Enhanced Business Sustainability
DOI:
https://doi.org/10.64882/ijrt.v14.iS1.983Keywords:
Green Supply Chain Management, Sustainability, Environmental Performance, Eco-design, Sustainable Operations, Reverse LogisticsAbstract
Green Supply Chain Management (GSCM) has become a critical strategic approach for organizations striving to achieve long-term sustainability. As environmental concerns intensify globally, the integration of green practices such as eco-design, green procurement, cleaner production, and reverse logistics into supply chains has gained academic and industrial attention. This paper examines the role of GSCM strategies in enhancing business sustainability by exploring their impact on environmental performance, operational efficiency, cost management, and competitive advantage. It also focusses on motivations and phases to adopt GSCM. Drawing upon existing literature and a structured SWOT analysis, this study evaluates the challenges and opportunities associated with adopting green supply chain strategies. The findings highlight the importance of leadership commitment, stakeholder collaboration, and technological innovation for successful GSCM implementation. The recommendations emphasize policy support, investment in green technologies, supplier partnerships, and employee capacity building.
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