A Study on Impact of Behavioural Finance on the Investment Decision of Single Working Mother in Maharashtra State

Abstract

The aim of the research study find the impact of behaviour finance on the investment decision of single working mothers in Maharashtra State. The survival of single working mother who normally doesn’t have any potential sources in their family. The decision which they take must be trustable one and can’t give another chance. This research one of the ways to evaluate the effect of behaviour biases in investment decision making to single working mothers. The present era women have started actively involved in investing their surplus money, while it all  based upon several constant  such as degree of their risk- taking ability, effect of family members and friends and the issue to get exposed to Standard and  innovative Investment approach. But single mothers have high risk challenges of investment. The single working younger mothers have developed their investment plans. This research highlighted on single working mothers investors ‘risk- taking capability and Decision Making Capacity is depend upon their level of income and source of income’. This study Conducted in the Need to understand the saving and investment pattern of single working mother. Study highlighted to the marital status of single working mothers i.e. married, unmarried, divorced, widow and Separated.