Artificial Intelligence Is Transforming E-Commerce
Keywords:
Artificial Intelligence, E-Commerce Transformation, Personalized Recommendation Systems, Intelligent Customer Experience, Predictive AnalyticsAbstract
This paper investigates the ways in which artificial intelligence (AI) is reshaping e-commerce by analysing secondary literature and integrating industry reports along with peer-reviewed studies. The research focuses on three primary aspects: (1) customer experience and personalization, (2) operational efficiency (including inventory, pricing, and supply chain), and (3) risk and fraud management. A straightforward analysis of secondary data employs published market statistics and survey results to assess economic impacts and trends in adoption. The literature review emphasizes theoretical frameworks and significant findings from credible sources. The paper concludes by discussing practical implications for e-commerce managers and offering recommendations for future research. All references are secondary and formatted according to APA guidelines.
References
(Additional industry market reports and forecasts referenced in the analysis include Fortune Business Insights, MarketsandMarkets and KBV/ResearchAndMarkets. These were used to triangulate market size projections; specific reports and their URLs were consulted where publicly available and are cited in the body when used.)
Bhagat, P. H., & Shaikh, S. A. (2025). Managing health care in the digital world: A comparative analysis on customers using health care services in Mumbai suburbs and Pune city. IJCRT. Registration ID: IJCRT_216557.
Chougle, Z. S., & Shaikh, S. (2022). To understand the impact of Ayurvedic health-care business & its importance during COVID-19 with special reference to “Patanjali Products”. In Proceedings of the National Conference on Sustainability of Business during COVID-19, IJCRT, 10(1),
Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review. https://hbr.org/2018/01/artificial-intelligence-for-the-real-world. (Harvard Business Review)
Deloitte. (2024). AI in retail and digital workers — Transforming operations and customer experience (selected insights). Deloitte Insights. https://www.deloitte.com. (Deloitte)
https://www.mckinsey.com/industries/retail/our-insights/personalizing-the-customer-experience-driving-differentiation-in-retail. (McKinsey & Company)
McKinsey & Company. (2019). Personalizing the customer experience: Driving differentiation in retail (and related insights). McKinsey & Company.
McKinsey & Company. (2022). The state of AI in 2022 — and a half-decade in review (State of AI report). McKinsey & Company.
McKinsey & Company. (2023). The economic potential of generative AI: The next productivity frontier. McKinsey & Company. https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier. McKinsey & Company
Parikh, V. (2023). Whistleblowing in B-Schools, Education and Society, Vol-47, Issue – 1, Pg. 183-1
Parikh, V. C. (2022) Strategic talent management in education sector around organizational life cycle stages! JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, SSN: 0972-0766, Vol. XCV, No.11.
Shaikh, S. A. (2024). Empowering Gen Z and Gen Alpha: A comprehensive approach to cultivating future leaders. In Futuristic Trends in Management (IIP Series, Vol. 3, Book 9, Part 2, Chapter 2). IIP Series. https://doi.org/10.58532/V3BHMA9P2CH2
Shaikh, S. A., & Jagirdar, A. H. (2026). Beyond AI dependence: Pedagogical approaches to strengthen student reasoning and analytical skills. In S. Khan & P. Pringuet (Eds.), Empowering learners with AI: Strategies, ethics, and frameworks (Chapter 8, pp. 1–16). IGI Global. https://doi.org/10.4018/979-8-3373-7386-7.ch008
World Economic Forum. (2023). Here’s how artificial intelligence can benefit the retail sector (Davos/insights). World Economic Forum. https://www.weforum.org/stories/2023/01/here-s-how-artificial-intelligence-benefit-retail-sector-davos2023. (World Economic Forum)
Downloads
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
