Market evolution of FMCG sector in Kerala. : Economic Review

Authors

  • Dinesh, T, Indranil, S.

Keywords:

Kerala economy, financial performance, fiscal deficit, state revenue, remittances, public expenditure, debt burden, economic growth, banking sector, investment climate.

Abstract

Financial performance reflects the economic health, efficiency, and sustainability of a region. Kerala, known for its high social indicators and remittance-driven economy, exhibits a unique financial structure compared to other Indian states. This paper analyzes Kerala’s financial performance by evaluating revenue patterns, expenditure structure, debt position, industrial contributions, banking penetration, and investment climate. It highlights key drivers such as tourism, remittances, SME sector, and service industries, while addressing challenges like high fiscal deficits, state debt burden, low manufacturing output, and unemployment. Using a descriptive research design and secondary data from RBI, Kerala Economic Review, and government finance reports, the study identifies strengths, weaknesses, opportunities, and threats impacting Kerala’s financial stability. The findings reveal that although Kerala maintains strong social development indicators, it requires structural financial reforms, improved industrial diversification, and enhanced revenue mobilization for long-term fiscal sustainability.

References

Brigham, E. F., & Houston, J. F. (2019). Fundamentals of Financial Management (15th ed.). Cengage Learning – A foundational textbook covering financial ratios, capital structure, and trend analysis tools.

Dinesh, T., Indranil, C., Vidit, G., & B. (2023). FMCG market [Report].

White, G. I., Sondhi, A. C., & Fried, D. (2003). The Analysis and Use of Financial Statements (3rded.)

Wiley– Offers advanced insights into the interpretation of financial statements and investment decision-making.

Pandey, I. M. (2021). Financial Management (12th ed.). Vikas Publishing House. - Widely used in Indian academia; discusses liquidity, profitability, and solvency ratios in detail.

Khan, M. Y., & Jain, P. K. (2020). Management Accounting and Financial Analysis. Mc Graw Hill Educatio Contains comprehensive sections on comparative statements, ratio analysis, and their strategic implications.

Dinesh, T., & Indranil, S. (2023). Market evolution of FMCG sector in Kerala. Kerala Economic Review.

Audited Annual Reports of KMML from the Financial Year 2015-16 to 2019-20. WEBSITES http://www.kmml.com/ https://www.grin.com/document/428620

https://www.investopedia.com/terms/f/financial-statement-analysis.asp

https://www.academia.edu/36846903/financial_performance_analysis

https://www.maiervidorno.com/industry-expertise/overview-of-the-chemical-industry-inindia/

https://www.slideshare.net/ResurgentIndia/indian-chemical-industry-challenges-andopportunities

NielsenI Q. (2025). Consumer spending and FMCG sales trends in South India. Nielsen Market Insights FMCG Quarterly Snapshot Q2’25 (AMJ’26)

Tafesse, W., & Wien, A. (2018). Implementing social media marketing strategically: An empirical assessment. Journal of Marketing Management, 34(9–10), 732–749. https://doi.org/10.1080/0267257X.2018.1482365

https://www.exportersindia.co

Downloads

How to Cite

Dinesh, T, Indranil, S. (2025). Market evolution of FMCG sector in Kerala. : Economic Review. International Journal of Research & Technology, 13(3), 536–545. Retrieved from https://ijrt.org/j/article/view/573

Similar Articles

<< < 7 8 9 10 11 12 13 14 15 16 > >> 

You may also start an advanced similarity search for this article.