Corporate Ethics and Social Responsibility in the Fast-Moving Consumer Goods Sector: An Indian Perspective
Keywords:
Corporate Ethics, CSR, FMCG Sector, Brand Reputation, Sustainability, IndiaAbstract
This study examines the role of corporate ethics and social responsibility in shaping the strategic and operational dimensions of India’s Fast-Moving Consumer Goods (FMCG) sector. As one of the most consumer-centric and competitive industries, the FMCG sector faces increasing expectations for ethical governance, environmental stewardship, and community engagement. The research explores how ethical business practices and corporate social responsibility (CSR) initiatives influence brand reputation, consumer trust, and overall organizational performance. Using secondary data from CSR reports, sustainability disclosures, and company case studies, the study analyzes trends among leading Indian FMCG firms such as Hindustan Unilever, ITC, and Dabur. Findings reveal that ethical conduct and socially responsible practices enhance stakeholder confidence, market loyalty, and long-term profitability. The study emphasizes that integrating ethics and CSR into corporate strategy is not only a compliance requirement but also a key driver of sustainable growth and competitive advantage in the Indian FMCG industry.
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