Reinterpreting Batik for Gen-Z Fashion: A Contemporary Approach to Indian Textile Traditions

Abstract

Batik is a traditional wax-resist textile technique recognised for its distinctive patterns, surface effects and cultural significance. This study explores how Batik can be reinterpreted for contemporary Gen-Z fashion through textile experimentation, colour and motif development, and modern garment silhouettes while acknowledging the cultural identity of the technique.

The research adopts a design-led approach combining secondary research, an online consumer questionnaire involving 11 respondents, practical textile experimentation and fashion design development. The questionnaire examines respondents’ familiarity with Batik, preferences for contemporary garments and factors that may influence purchase interest. The practical component comprises four cotton-fabric samples developed through three technique categories: crackle Batik, hand-drawn Batik and wooden-block wax-resist Batik. Two hand-drawn samples explore different motifs and colour combinations.

The research findings indicate varying levels of familiarity with Batik among the respondents. Handmade and sustainable appeal and unique, modern patterns were identified as factors of interest. Eight of the 11 respondents indicated that they would definitely or probably consider purchasing Batik garments in contemporary silhouettes. These exploratory findings informed the development of Wax & Wonder, a six-look fashion collection based on the concept Quiet Forms, Bold Resist. One look was selected for physical construction: a golden-beige asymmetrical sleeveless top paired with a pink wrap-style skirt featuring small Keri motifs.

The study demonstrates how design-led reinterpretation can connect a traditional textile technique with contemporary garment design. The small convenience sample and absence of direct artisan interviews or craft-cluster visits limit the extent of the conclusions; therefore, the findings are treated as preliminary.