A Study on Factors Affecting Work-Life Balance of Employees Working in the Retail Sector
Keywords:
Work-Life Balance, Retail Sector, Employee Well-being, Organizational Policy, Emotional Intelligence, Job Satisfaction, Workplace StressAbstract
This research investigates the main factors that affect work-life balance (WLB) for employees working in the organized retail sector of Ahmedabad and Gandhinagar. Due to the demanding schedules, weekend shifts, and focus on customer service in the retail industry, achieving WLB consistently proves challenging. A descriptive research design was employed to capture employee insights without altering any variables. Data was gathered through a structured questionnaire distributed to 201 retail employees, addressing topics such as shift flexibility, work-related stress, organizational support, and stress levels. The results indicate that flexibility in scheduling, perceived support from the organization, and individual coping strategies play significant roles in how employees manage the balance between their work and personal lives. Employees with greater flexibility and support reported higher job satisfaction and morale, while those with rigid work conditions experienced more stress and a stronger intent to leave. Additionally, gender differences were observed, indicating that women face more difficulties due to caregiving duties.
The research indicates that even basic organizational initiatives—such as shift-swapping opportunities, compassionate supervision, and improved communication regarding leave policies—can enhance work-life balance. These findings provide actionable insights for HR managers aiming to boost employee well-being and retention in the retail industry.
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