Business Communication Strategies in Promoting Startups: A Qualitative Analysis.
DOI:
https://doi.org/10.64882/ijrt.v14.i2.1161Keywords:
Business Communication, Startup Promotion, Strategic Communication, Branding, Stakeholder Engagement, Qualitative AnalysisAbstract
In the contemporary entrepreneurial milieu, business communication strategies have emerged as a critical determinant in the promotion, visibility, and sustainability of startups. The present qualitative investigation, based on a sample size of 350 respondents, seeks to examine the efficacy of structured communication strategies in enhancing brand positioning and stakeholder engagement. Employing interpretative and thematic analytical paradigms, the study systematically explores how startups leverage communication modalities to establish legitimacy and competitive advantage. Two objectives and corresponding hypotheses guide the inquiry, and the findings are substantiated through statistically consistent tabular representation. The results reveal that strategically aligned and stakeholder-centric communication significantly contributes to startup growth and organizational consolidation.
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