AARIN MATTOO. Determinants of Success in the Indian Automobile Market A Comparative Study of Maruti Suzuki and Hyundai. International Journal of Research & Technology, [S. l.], v. 14, n. 1, p. 154–167, 2026. Disponível em: https://ijrt.org/j/article/view/892. Acesso em: 12 feb. 2026.