KHAN ROOHI SABA, SHAIKH ZIKRA. The Impact of Ineffective Marketing Strategies on Consumer Perception and Buying Behavior. International Journal of Research & Technology, [S. l.], v. 13, n. S4, p. 447–451, 2025. Disponível em: https://ijrt.org/j/article/view/795. Acesso em: 2 apr. 2026.