KULKARNI KAUSTUBH ANIL, DR. MADAN PRASAD. A Comparative Analysis of Consumer Behaviour and E-Commerce Adoption Among Millennials and Generation Z. International Journal of Research & Technology, [S. l.], v. 13, n. 3, p. 625–636, 2025. Disponível em: https://ijrt.org/j/article/view/793. Acesso em: 31 mar. 2026.