MISS KHAN ZAREEN, MISS QURESHI RUKAIYA. Evaluating The Effectiveness of Online Vs. Offline Advertising Using AI-Based Multi-Touch Attribution Models. International Journal of Research & Technology, [S. l.], v. 13, n. S4, p. 397–404, 2025. Disponível em: https://ijrt.org/j/article/view/786. Acesso em: 29 mar. 2026.