RITIKA JUNEJA. Business Analytics as a Strategic Tool for Marketing Decision-Making and Competitive Advantage. International Journal of Research & Technology, [S. l.], v. 13, n. 2, p. 379–393, 2025. DOI: 10.64882/ijrt.v13.i2.763. Disponível em: https://ijrt.org/j/article/view/763. Acesso em: 12 feb. 2026.