RITIKA JUNEJA. Impact of Predictive Business Analytics on Digital Marketing Performance. International Journal of Research & Technology, [S. l.], v. 5, n. 1, p. 78–88, 2017. DOI: 10.64882/ijrt.v5.i1.759. Disponível em: https://ijrt.org/j/article/view/759. Acesso em: 30 may. 2026.