MRS: MUBBASHIR SHAIKH, MRS: KAMIL SHAIKH. Artificial Intelligence–Driven Personalization in E-Commerce Platforms: Transforming Customer Experience and Purchase Decisions. International Journal of Research & Technology, [S. l.], v. 13, n. S4, p. 211–216, 2025. Disponível em: https://ijrt.org/j/article/view/712. Acesso em: 12 feb. 2026.