MR SHAIKH MOHD REHAN, MR RIZWAN SATTAR KHAN. AI-Enabled Personalization Strategies and Their Impact on E-Commerce Performance. International Journal of Research & Technology, [S. l.], v. 13, n. S4, p. 205–210, 2025. Disponível em: https://ijrt.org/j/article/view/711. Acesso em: 30 mar. 2026.