DR. SUSHMA AHIRE. AI-Driven Personalization and Its Effect on Consumer Trust and Perceived Privacy Risk. International Journal of Research & Technology, [S. l.], v. 13, n. S4, p. 161–171, 2025. DOI: 10.64882/ijrt.v13.iS4.702. Disponível em: https://ijrt.org/j/article/view/702. Acesso em: 2 apr. 2026.