MRS. SHIREEN SHAIKH. Reinventing E-Commerce: A Multidisciplinary Analysis of AI’s Role in Consumer Decision-Making, Business Innovation, and Market Efficiency. International Journal of Research & Technology, [S. l.], v. 13, n. S4, p. 89–95, 2025. DOI: 10.64882/ijrt.v13.iS4.659. Disponível em: https://ijrt.org/j/article/view/659. Acesso em: 31 mar. 2026.