DR SUSHMA AHIRE. AI-Driven Personalization and Its Effect on Consumer Trust and Perceived Privacy Risk. International Journal of Research & Technology, [S. l.], v. 13, n. S4, p. 20–29, 2025. DOI: 10.64882/ijrt.v13.iS4.647. Disponível em: https://ijrt.org/j/article/view/647. Acesso em: 1 may. 2026.