DR. PRADEEP KUMAR, AMAN SINGH, ANAND GUPTA. Marketing Expenditure and Financial Performance: Evidence from Indian FMCG Companies. International Journal of Research & Technology, [S. l.], v. 14, n. 3, p. 284–299, 2026. Disponível em: https://ijrt.org/j/article/view/1638. Acesso em: 21 jul. 2026.