DR. ARIF HABIB. Artificial Intelligence in Consumer Research and Its Impact on Brand Performance: A Conceptual and Empirical Review. International Journal of Research & Technology, [S. l.], v. 14, n. 2, p. 179–188, 2026. Disponível em: https://ijrt.org/j/article/view/1227. Acesso em: 30 apr. 2026.