DR.VARUN KESHARI. Seeing Is No Longer Believing: The Impact of AI-Based Deceptive Advertising Visuals on Gen Z Buying Behaviour and the Imperative of Advertising Ethics. International Journal of Research & Technology, [S. l.], v. 14, n. S2, p. 72–75, 2026. DOI: 10.64882/ijrt.v14.iS2.1213. Disponível em: https://ijrt.org/j/article/view/1213. Acesso em: 14 jun. 2026.