ABHAY DEEP, *DR. VINAY KU. YADAV, DR. A.P. SINGH, YASHIKA KESHARWANI, MS. KRITI YADAV. Role of Generative AI in Promoting Sustainable Consumer Decision-Making. International Journal of Research & Technology, [S. l.], v. 14, n. S1, p. 930–944, 2026. DOI: 10.64882/ijrt.v14.iS1.1151. Disponível em: https://ijrt.org/j/article/view/1151. Acesso em: 15 apr. 2026.