DR. SANTO JOSE. INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY AND CUSTOMER ENGAGEMENT AMONG GENERATION Z. International Journal of Research & Technology, [S. l.], v. 13, n. 4, p. 1116–1124, 2025. Disponível em: https://ijrt.org/j/article/view/1088. Acesso em: 2 apr. 2026.