PROF. VIPIN JAIN, DR. CHARUL VERMA, PROF. MANOJ KUMAR AGARWAL, DR. AVINASH RAJKUMAR. Influence of Content Authenticity on Long-Term Consumer Loyalty in Digital Markets. International Journal of Research & Technology, [S. l.], v. 14, n. S1, p. 608–628, 2026. DOI: 10.64882/ijrt.v14.iS1.1070. Disponível em: https://ijrt.org/j/article/view/1070. Acesso em: 23 mar. 2026.