DR. AMIT KUMAR SINGH, DR. PRADEEP KUMAR SINGH, DR. VINAY KUMAR TIWARI, ER. ADITYA SINGH YADAV. The Role of Advertising in Shaping Consumer Buying Behaviour. International Journal of Research & Technology, [S. l.], v. 14, n. S1, p. 506–514, 2026. DOI: 10.64882/ijrt.v14.iS1.1047. Disponível em: https://ijrt.org/j/article/view/1047. Acesso em: 18 mar. 2026.